Who We Are

Aberdeen Drive Consulting offers thoughtful, behind-the-scenes help that keeps your operations clear, consistent, and client-ready.

Whether you're launching something new or refining a big idea, we help turn your vision into a structured, actionable plan. From forecasting models and polished presentations to practical guidance, deep market research, and tailored admin support, we deliver the clarity you need to move forward with confidence.

With more than 15 years of experience working with brands such as GoPro, Barnes & Noble, and Penguin Random House, we bring firsthand knowledge of what works. We’ve launched programs, tested new ideas, and rooted our recommendations in data. That experience helps us guide you with focus and confidence.

Why Choose Us

  • Aberdeen Drive takes a hands-on, collaborative approach. We listen closely, move quickly, and treat your business as if it were our own.

  • We blend real-world experience with expert-led market research to identify competitor analysis, market opportunities, and make informed decisions.

  • We offer flexible pricing and packages tailored to your needs. No upselling—just the right support at the right time.

  • Led by Cecelia Martin, with 15+ years operational & strategic experiences at GoPro, Barnes & Noble, and Penguin Random House.

What We Solve

  • Difficulty in aligning teams with a new business strategy 

  • Overwhelmed by data without obtaining actionable insights 

  • Competitive analysis that fails to highlight your positioning power

  • Expanding into new markets or channels without proper market research

  • Spending excessive time creating business presentations that lack impact

  • Scenario and forecasting models that do not provide a complete financial picture

  • Time is your most valuable resource—and operational clutter slows everything down. Admin support helps founders and teams stay organized

Cecelia Martin

Founder | Lead Consultant

Hi! I am Cecelia. Thanks for stopping by.

I started Aberdeen Drive Consulting with a simple goal: to help people bring their visions to life and make sense of them.

With more than 15 years of experience working with brands such as GoPro, Barnes & Noble, and Penguin Random House, I have come to realize that what energizes me the most is collaborating with teams to turn early-stage concepts into clear, strategic plans.

Aberdeen Drive is built on that spirit. It's about rolling up my sleeves, asking the right questions, and bringing clarity to complexity—so your ideas have the traction they need to go the distance.

Contact Us

Tell us a bit about what you're working on, and we’ll be in touch soon. We’re excited to learn more and help bring your vision to life.